Hope for the City: identity and brand

A non-profit organization that helps with the logistics of getting donations to where they are needed the most was in need of a logo. Their philosophy is “ A hand up, not a hand out.” The logo is a strong hand reaching down to help someone back on their feet. The negative space between the fingers makes the city skyline. The bold heavy type and blocky shape of the logo suggest stability and longevity.

art director/designer: Daniel Anderson