The Churchill Group: ad campaign

The Churchill group was an investment banking firm headquartered in New York. This ad campaign was centered around the idea that they stick with their clients through thick and thin unlike some of their competitors. The ads needed an elevated look so we partnered with veteran illustrator John Cuneo (The New Yorker, Esquire, Sports Illustrated) to give the visuals the feel we were looking for. We developed multiple dire situations/circumstance (e.g., out on a limb, hanging by a thread) then let John work his magic to humorously portray said circumstance.

creative director: Cheryl Watson   art director/designer: Daniel Anderson   writer: Dan Wallace   illustrator: John Cuneo