Patterson Vet Radmedix: campaign

Radmedix offers digital plates for x-ray instead of traditional film. It shows much more detail and allows the vet to better diagnose medical problems with confidence. For the brochure we illustrated the vet and the animal patients as cartoon characters so it would stand out and get noticed. For the print ads we got testimonials from vets. The brochure was so well received that we decided to illustrate the vets and their patients for the print ads as well.

creative director: Dan Kusz   art director/designer: Daniel Anderson   writer: Sarah McNeal