University of Minnesota STSS: launch campaign

The University of Minnesota was constructing a new building on campus, the Science Teaching Student Services building (STSS). The design and build of STSS implemented the lasted energy efficiencies and environmentally friendly systems with the goal of achieving LEED Gold certification. To highlight all these environmental features they needed a launch campaign including a microsite, interactive kiosk, building signage and a printed self guided tour. In order to achieve our vision I brought in a writer and web developer to join the team. Our success was the result of great collaboration between the creative team and the client team.

art director/designer: Daniel Anderson   writer: Cheryllyne Vaz   web developer: Martin Ouimet