3M Polaris Project: posters

3M launched an internal global initiative to get its many location on a single logistics systems to help business run smoother. The program was named Polaris, after the north star, to represent a single point of reference guiding the company. Visually they landed on an ocean liner taking its maiden voyage navigating by the north star. This program would roll out to several global locations over 18 months. To build on what 3M had already developed, four travel posters were created with the ocean liner theme to promote each step of the roll out and highlight the location where it would occur. 

creative director: Carla Januska   designer/illustrator: Daniel Anderson