Target Holiday: electronics catalog

Target had developed its holiday campaign and needed us to bring the same look and feel to its electronics catalog. Working with a team of illustrators we established all the product shots and lifestyle shots first. Then we laid out the catalog with the illustrations to get approval on both imagery and layout. Once approved, teams built the sets with our direction and we selected models for the lifestyle shots. The photo shoots took place in multiple locations and we art directed in person or by reviewing shots electronically. The final step in this process was to take all the images and place them into the catalog layout. 

creative director/art director: Cheryl Watson   art director/designer: Daniel Anderson